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Discovery: The DISCO Blog

Contentious Competition

Posted by Neil Etheridge on Mar 10, 2017 5:25:00 AM

One may perceive DISCO’s comments about the slowness, unintuitive experience, and outdated technology of legacy competitors like kCura contentious, competitive name calling. Any perceived hostility by DISCO is unintended. In marketing, it is often difficult to describe nuances in technology innovation without sounding aggressive in its comparison (recall the Apple vs PC campaigns). Luckily, if we look in the rearview mirror, it’s easy to see patterns that emerge; patterns that can shed objective light into the present and future trajectory of legal technology.

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Topics: ediscovery, Legal Industry, legal technology, innovation